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Experience Design
Client: Bill Bone and The Bone-Dettinger Team of COMPASS
Date: 2023
Deliverables: 3 static digital ads, 1 animated ad
Client Review: "The ads have been working well, thank you. I’ve extended and expanded the campaign twice."
Digital Ads
Objectives were to increase clicks, enhance readability, maintain brand consistency, and optimize the limited space available (300 x 250px) for digital advertisements. The challenge lay in conveying the message effectively while accommodating both visuals and sculpting copy within constraints. First Static Ad results: 4,897 ad clicks to website during run March 10 to June 12, 2023. Client returned for additional projects.
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